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<Research>Haitong Int'l: WeChat Mini Shop Becomes Key Part of WeChat Ecommerce Ecosystem
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TENCENT (00700.HK)'s WeChat “gifting” function was launched to simplify the gifting process and open up a new growth channel for merchants, according to a recent report by Haitong International. The broker believed that, for users, the gifting function has strong social interaction attributes and markedly improves the convenience of gifting; for merchants, this function broadens sales channels, increases exposure and sales success rate, and merchants have low entry barriers. E-commerce SaaS (software-as-a-service) and AI technologies have ample application scenarios and growth potential, Haitong International said. E-commerce SaaS can serve the entire e-commerce landscape and business chain, including product and store management, customer service, data application and marketing, to meet the diverse needs of merchants and help them achieve the purpose of digital operation. WeChat Mini Shop has become an important part of WeChat's e-commerce ecosystem and carries Tencent's e-commerce strategy, and that digital and intelligent e-commerce operations will become even more important in the future, the broker opined, adding that SaaS+AI has immense potential in the areas of commercial branding, customer insights, content marketing, and so on. The broker suggested to pay attention to RAYCLOUD TECH (688365.SH), MARKETINGFORCE (02556.HK), WEIMOB INC (02013.HK), and YOUZAN (08083.HK). AAStocks Financial News |
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