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<Research>Daiwa Trims BIDU-SW (09888.HK) TP to $93, Sees Slower Growth in Core Online Marketing Rev.
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12
Positive
22
Negative
10
Daiwa released a research report expecting that BIDU-SW (09888.HK)'s core online marketing revenue growth will slow due to continuously weak macroeconomy. Nevertheless, the broker believed that BIDU-SW's advertising business will return to positive growth in 2H2025, and will launch more AI monetization features in 2Q25.

Moreover, Daiwa lowered its FY2025-FY2027 revenue forecasts for BIDU-SW by 0.6-0.7%, mainly in view of the weak advertising business and growing macroeconomic concerns. The broker reiterated rating at Outperform on BIDU-SW, and trimmed its target price from $100 to $93.

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