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Smartphone Shipments in Middle East/ Africa Rise 7% YoY in 1Q25 w/ XIAOMI-W's Mkt Shr Falling 2 ppts
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Driven by strong festive demand during Ramadan and Easter, eased inflationary pressures, and expanded availability of emerging Android brands, smartphone shipments in the Middle East and African markets increased by 7% YoY in 1Q25, marking the first rebound after two consecutive quarters of decline, according to a report from global technology market research firm Counterpoint Research.

In addition, Chinese mobile brand Transsion continued to lead the market with a 32% share, up 3% from the same period in 2024, followed by Samsung. XIAOMI-W (01810.HK)'s market share fell by 2 ppts YoY, while Apple's shipments and market share rose by 4% and 6%, respectively.

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