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<Research>M Stanley Cuts LONGFOR GROUP's TP to HKD9.6, Expects Property Development Biz to Record Negative GPM
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LONGFOR GROUP (00960.HK)'s 1H25 GPM for its development business fell to 0.2%, according to Morgan Stanley's research report.

In the broker's estimate, LONGFOR GROUP's GPM will continue recording negative values in the coming years as the company adopts a flexible pricing strategy to accelerate the clearance of loss-making inventory, coupled with limited asset impairment provisions and insufficient contribution from newly added high-margin projects in recent years.

Related NewsJPM Maintains Overweight on LONGFOR GROUP with Improved Balance Sheet
Morgan Stanley lowered its target price for LONGFOR GROUP from HKD10.3 to HKD9.6 and kept the Equalweight rating unchanged.
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