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Tmall Double 11 Sees First Hour iPhone Series Sales Top Last Yr's Entire Day
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Within the first hour of the 2025 Tmall Double 11 official sales, 80 brands such as Apple (AAPL.US), Estee Lauder (EL.US), L'Oreal, Nike (NKE.US), and lululemon (LULU.US) manifested sales of more than RMB100 million, Chinese media reported.

Among which, the Apple Store's official flagship iPhone series sales in the first hour already surpassed last year's entire day. Products like AirPods 4, Apple Watch S11, iQOO15, Nintendo Switch, and Xiaomi 17 ProMax each achieved sales exceeding RMB10 million in the first hour.

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