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Industry Offer Price Lot Size Entry Fee Closing Date
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Summary
Founded in 2005, we operate four business lines covering online reading platform services, digital marketing services, online games publishing services and other digital content services. We generated over 90.0% of our revenue from our advertising services provided under the online reading platform services and digital marketing services in each year of the Track Record Period. Specifically, we apply our proprietary intelligent recommendation engine, Easou Recommendation Engine, to collect, analyze, match and predict the demand and/or preferences of our users and customers to serve their various needs under the following business lines:

‧Online reading platform services. We predict users’ preferences, generate recommendation strategies and make adjustments thereto, and intelligently recommend to our users suitable literary content that meets their personalized needs. As a third-party platform, we do not produce proprietary digital content and primarily rely on third-party content providers of online literature. In addition, we place advertisements for our advertising customers on our proprietary platform by collecting, analyzing and predicting users’ appetite for advertising contents. We have two types of customers under this business line, namely, users and advertising customers.

(a) with respect to reading with advertising, our customers are advertising customers who place advertisements to the users who use our free reading resources;

(b) with respect to reading with paid services, our customers are users who pay for our paid services, including the purchase of our paid reading resources and the subscription of our premium membership, from which we do not generate any advertising service income;

‧Digital marketing services. We collect, analyze and predict users’ appetite for advertising contents and match the needs of our advertising customers for advertisement placements with suitable third-party advertising channels. Under this business line, our customers are generally advertising customers;

‧Online games publishing services. We identify online games with commercial value and market performance that meet our selection criteria, and publish and recommend such games to suitable users on our proprietary platform and external channels based on our analysis of user behaviors and their preferences in game category or content. Our customers under this business line are users of the online games we publish; and

‧Other digital content services. We recommend value-added services of telecommunications operators, including various types of digital content such as music and ringback tones, to help them reach target users on our proprietary platform or external channels based on our analysis of the behavior, content preferences and willingness to pay of our users. Our customers under this business line are telecommunications operators who receive income from their users and subsequently share such income with us based on agreed-upon proportions.

Our AI-based recommendation technology is the foundation that empowers all of our businesses. We are committed to continuously improving the AI-based recommendation technology and plan to explore business opportunities to apply our Easou Recommendation Engine in additional scenarios. Please refer to “Business – Technology” in this document for details.

Specifically, under our online reading platform services, we have accumulated a large user base. The number of our cumulative registered users of our Easou Reading App Series was 44.7 million as of December 31, 2023. The level of our user activity on our platform has been increasing during the Track Record Period. Our average MAU on our Easou Reading App Series increased from 23.9 million in 2021 to 25.6 million in 2022, and further to 26.0 million in 2023.

We experienced steady growth during the Track Record Period. Our revenue increased from RMB433.1 million in 2021 to RMB456.4 million in 2022, and further to RMB559.0 million in 2023. We believe we will be able to capitalize on the opportunities arising from the advances in AI-based recommendation technology and maintain our business growth.



Source: Easou Technology (02550) Prospectus (IPO Date : 2024/05/30)
Listing Market MAIN
Industry Advertising
Background Others
Major Business Area N/A
Corporate Information
Substantial Shareholders Wang Xi (32.49%)
Shenzhen City Yijiujiu Business Consulting Partnership (Limited Partnership) (7.95%)
Suzhou Kunyu Jinduo Emerging Industry Investment Enterprise Limited Partnership (6.93%)
Song Lin Ye & Associates (6.01%)
Directors Wang Xi (Chairman and Chief Executive Officer and Executive Director)
Zhao Lei (Chief Operation Officer and Executive Director)
Chen Jun (Chief Financial Officer and Executive Director)
An Yingchuan (Independent Non-Executive Director)
Meng Xue (Independent Non-Executive Director)
Zhu Jianfeng (Independent Non-Executive Director)
Company Secretary Chen Jun
AuWing Sze
Principal Bankers China Merchants Bank
Solicitors Global Law Office
Mayer Brown JSM
Appleby
Auditors Ernst & Young
Registered Office Office No. 6, 13th Floor, Strand 50, No. 50 Bonham Strand, Sheung Wan, Hong Kong
Share Registrars Computershare Hong Kong Investor Services Ltd. [Tel: (852) 2862-8628]
Share Registrars Tel No (852) 2862-8628
Internet Address http://www.easou.cn
Email Address Ir@easou.cn
Tel No (86 755) 8294-0183
Fax No
 
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