We are a leading global provider of smart devices and services, offering solutions — including product research, design, manufacturing, and support — for renowned smart device brands and leading technology companies worldwide. According to Frost & Sullivan, we are the world’s second largest consumer electronics ODM company by consumer electronics ODM shipments in 2024, with the market share of 22.4%, and the world’s largest smartphone ODM company by smartphone ODM shipments in 2024, with the market share of 32.6%. We primarily compete in the global consumer electronics ODM market, which is a subset of the global smart devices ODM market, and in turn, a subset of the global smart device manufacturing industry.
Founded in 2004, we have consistently upheld our core values of “customer centric, inspiring dedication, and long-term driven.” Over the past two decades, we have developed industry-leading capabilities across smart devices and formed a solution matrix, including prototype design, hardware innovation, system-level software platform development, lean production, supply chain integration, and quality control. Leveraging this sophisticated value chain expertise, we have built a diverse product portfolio that includes smartphones, AI PCs, automotive electronics, tablets, smart watches/bands, and smart eyewear. We have also established an extensive core customer base, including leading brands such as Xiaomi, Samsung Electronics, Lenovo, Honor, OPPO, and vivo. Such achievements are supported by our R&D and engineering team of around 5,200 professionals, who possess profound experience in product development across multiple platforms and operating systems.
Furthermore, our global footprint and product customization capabilities enable us to deliver solutions worldwide. In 2024, we successfully listed on the main board of the Shanghai Stock Exchange (stock code: 603341).
Our Products and Solution
We have built the industry’s most expansive and integrated smart devices ecosystem across most popular platforms, such as Android and Windows. In response to emerging customer demands, market opportunities, and technology innovations in the AI era, our product portfolio encompasses a “1 + 2 + X” framework. At the core is our “1” — smartphones, which form the bedrock of our business. “2” represents our key growth drivers — personal computing and automotive electronics. And “X” encompasses a diverse array of emerging consumer electronics, including tablets, wearables, TWS earphones, and smart eyewear, completing our comprehensive product portfolio.
‧ Smartphone Business: Smartphones are the primary driver of our operations and financial performance. In 2024, revenue from our smartphone products reached RMB36,132.7 million, accounting for approximately 77.9% of our total annual revenue. That same year, our ODM shipments for smartphones reached 172.9 million units, ranking us the world’s largest smartphone ODM company by smartphone ODM shipments in 2024, according to Frost & Sullivan. While solidifying our strong position in the 4G smartphone market, we have also proactively invested in R&D for 5G products. This strategic deployment has enabled us to successfully secure large-scale 5G model orders from leading global brands. Additionally, we are at the forefront of pioneering AI-powered, high-performance smartphone innovations. We have demonstrated a keen ability to accurately anticipate evolving market demands and respond effectively through technological innovations. Furthermore, we have strategically expanded into emerging regions and continuously optimized our customer base to ensure the ongoing success of our smartphone business.
‧ Tablet Business: We generated revenue from our tablet business of RMB3,696.3 million in 2024, accounting for approximately 8.0% of our total annual revenue. That same year, our ODM shipments for tablets reached 12.3 million units. We have continued to grow our customer base by attracting more leading companies in China, and we have successfully become a major ODM supplier for three top-tier domestic tablet brands. Our tablet products include both affordable entry-level models and premium flagship devices, which enable us to meet the diverse demands of mass-market consumers, enterprise professionals, and educational institutions. As a result, we have cemented our position as one of the global top three tablet ODM companies by tablet ODM shipments in 2024, according to Frost & Sullivan.
‧ AIoT Business: Our AIoT business experienced rapid growth in 2024, with revenue reaching RMB5,573.1 million, accounting for approximately 12.0% of our total annual revenue. This represented a revenue growth of 122.0% compared to 2023. In 2024, our ODM shipments for AIoT devices reached 33.9 million units. We have risen to the forefront of the global smart wearables ODM market, with leading shipments for smart watches/bands.
‧ Emerging Businesses: In addition, we have made strategic investments in AI PCs and automotive electronics. In AI PCs, we successfully launched our first Qualcomm Snapdragon-based laptop products in the third quarter of 2024, supporting the expansion of AI applications in commercial and consumer domains. In automotive electronics, we have established partnerships with multiple OEMs and Tier-1 customers and secured over ten design wins, and are actively positioning ourselves in the overseas automotive electronics market.
Source: Longcheer (09611) Prospectus (IPO Date : 2026/01/14) |