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內地規範金融產品網絡營銷活動 騰訊、京東及美團等:有利行業健康發展
對於人民銀行等發布《金融產品網絡營銷管理辦法》,據《上海證券報》引述螞蟻、騰訊(00700.HK)、京東(09618.HK)及美團(03690.HK)表示,《辦法》有利於行業健康發展,將在過渡期對照《辦法》持續完善金融產品營銷相關機制,確保相關業務合規落地。螞蟻集團相關人士認為,《辦法》首次將第三方互聯網平台開展金融產品網絡營銷活動全部納入監管,能有效遏制虛...
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內地規範金融產品網絡營銷活動 騰訊、京東及美團等:有利行業健康發展
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對於人民銀行等發布《金融產品網絡營銷管理辦法》,據《上海證券報》引述螞蟻、騰訊(00700.HK)  -14.800 (-3.000%)    Short selling $3.07B; Ratio 14.107%   、京東(09618.HK)  -1.500 (-1.266%)    Short selling $301.66M; Ratio 31.522%   及美團(03690.HK)  -0.600 (-0.728%)    Short selling $1.26B; Ratio 39.374%   表示,《辦法》有利於行業健康發展,將在過渡期對照《辦法》持續完善金融產品營銷相關機制,確保相關業務合規落地。

螞蟻集團相關人士認為,《辦法》首次將第三方互聯網平台開展金融產品網絡營銷活動全部納入監管,能有效遏制虛假宣傳,切實保護金融消費者合法權益,有助於互聯網金融行業的規範健康發展。而合規是行業可持續發展的根基,也將帶來更穩健的增長空間。螞蟻相關人士舉例稱,全面推動螞蟻消費金融和網商銀行披露貸款產品綜合融資成本,顯著強化提供服務金融機構品牌露出,以及切實保障消費者知情權等。

騰訊稱,該《辦法》出台進一步健全金融產品網絡營銷的監管規則體系,為金融產品網絡營銷活動提供清晰的合規指引,長期看有利於行業健康有序發展。下一步,將嚴格對照要求,持續完善金融產品營銷相關機制、加強技術手段應用及深化與金融機構的合作,共同營造清朗的網絡金融營銷環境。

京東相關人士指,該《辦法》具有顯著目標導向,順應數實融合的大趨勢,既明確金融產品網絡營銷業務的剛性底線,也打開合規發展柔性邊界,有助於推動行業的高質量發展。未來將按要求壓實各方主體責任,落實業務合規管理工作,調整金融產品網絡營銷相關業務合作模式。同時,進一步加強金融消費者的權益保護和個人信息安全建設,與合作金融機構共同審慎評估營銷服務等。

美團方面表示,持續關注相關監管政策動態,集團正對照法規要求逐條梳理現有業務,並將在過渡期內完成相應調整,確保合規落地。

中國人民銀行等八部門於上周五(24日)聯合發布《金融產品網絡營銷管理辦法》,將自9月30日起實施,系統規範金融產品網絡營銷活動,對營銷內容真實性、風險揭示、算法推薦、彈窗廣告、帳號命名、商標用語、合作模式、數據與個人信息保護等提出細化要求,明確金融管理部門、網信、電信及市場監管等部門的監管分工和處罰措施。(ta/u)(HK stocks quote is delayed for at least 15 mins.Short Selling Data as at 2026-04-27 16:25.)

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